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The Arai Entertainment Zone, incorporating The Blackhorse Stage offered a variety of entertainment with competitions, interviews, games and celebrity appearances. The JUMP! Fashion Show showcased the latest biker clothing and protective wear from the biggest names in biking fashion. Five 18 minute shows each day featured product from many of the biggest brands including KTM, Yamaha, Honda, The Key Collection, Nevis and Knox. Each show saw top models showing off the latest clothing ranges for bikers as well as offering a sneak preview of the 2008 ranges.
Leading manufacturers KTM and Yamaha used Jump! to preview clothing from their extensive 2008 ranges, whilst Honda showed licensed kit from their Joe Rocket collection, brand new to the UK market. Clothing distribution giants Nevis and The Key Collection presented the highlights of their extensive offerings including Weise and Richa clothing, Momo and Shark helmets, and the all-new TCX boot range. Not to be outdone, Knox's models were actually demonstrating how tough their gear is by performing a combination of break dancing and stunts on the catwalk.
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